Pay careful attention to your headline.
Your headline is perhaps the single most important element of your landing page. Brainstorm at least 10 possibilities before choosing the strongest one.
Testimonials reduce risk and provide social proof. Use them on product landing pages as well as on your email opt-in landing page.
Clearly state the benefits of your product or service.
Listing the features of your product is important, but it’s even more important to tell potential customers exactly how your product will help them or solve their problem.
Use video to humanize your brand.
Include a simple video on landing pages to show there’s a real person behind your brand.
Include subscriber or social-media follower counts.
Just like testimonials, including social proof helps reduce risk and increase conversions.
Incorporate strong calls to action (CTAs) into every piece of content on your site.
Let your readers know exactly what you want them to do next, whether that clicks a button, read a blog post or fill out a form.
Lose the hype.
Most consumers are too savvy to fall for hype-based copywriting. Lose the hype, and focus instead on writing clear, compelling copy that helps your visitors make a purchase decision.
Tell visitors exactly what they’re going to get.
Provide visitors with absolutely everything they need to know about your product: What are the features and benefits? What does it look like? What are the possible uses? Who will benefit most from it? How will it be delivered?
Include a clear value proposition.
Tell potential buyers what’s special about your product. How is it different and better than every other, similar product on the market?
Offer various payment options.
Believe it or not, not everyone wants to use Paypal. Consider offering a variety of payment methods to satisfy the preferences of all your potential customers.
Make sure you include contact info.
Give your customers confidence in buying from you by including complete contact info in an easily accessible location.
Don’t offer too many options.
When faced with too many choices, people may actually become paralyzed and completely avoid a particular task or decision. When possible, be very clear about who your product is for, or suggest which product is best for the majority of people (“Most popular choice”).
Bonus tip: Remember that the key to a highly converting website is to test, test, test. What works for one website, audience or niche may not work for another, making it difficult to offer a one-size-fits-all strategy for achieving optimal conversions. Figure out what works best for your business, and then run with it.